NexFocus
For working professionals who want to stay organized, our assistant tackles your distractions while you focus on your goals.
Project Objectives
SMART: specific, measurable, relevant, and time-bound.
- Conduct a 3-week research phase involving 1-1 interviews and surveys with a sample size of 100 students and rising professionals to identify three new current findings about barriers to student productivity.
- Create and iterate value propositions that address shortcomings in current productivity methods, ensuring relevance to the project.
December 12, 2023: Develop a low-fidelity prototype for user testing.
March 5, 2024: Complete the high-fidelity prototype.
March 19, 2024: Produce a product poster.
April 16, 2024: Create a product commercial.
An achievable long-term outcome.
- Conduct thorough research to understand motivational distractions affecting productivity.
- Design a solution customized for the market, incorporating unique features to for clear differentiation
- Maintain a problem-based approach rather than being solely focused on solutions.
- Generate marketing materials that effectively communicate the problem, ideation process, and proposed solution.
- Improve prototypes based majority on user testing and feedback.
- Embrace failure, work as a team, and drink coffee!
